barneys | Pomelo girl thoughts

“Creative lifestyle brands”

Posted on November 23, 2015 by elemonated

Picture from VF article

I admit that I’m a sucker for stories in marketing. I love storytelling and I love creative angles and interesting packaging and pretty, pretty words. I’m optimistic and gullible like that.

When it comes to fragrances, there’s a lot of that. If you’re not already a household name, it’s not like the computer has smell-o-vision, and all you have is that story and the best graphics you can invest in and reviewers writing that they’re being taken to the moon by a whiff. It’s probably why this is my current expensive hobby over something more useful like tech or politics.

Let’s talk about beauty

Posted on April 22, 2015 by elemonated

The beauty industry was something that, to a tiny, chubby, poor girl with limited artistic talent, seemed rather unapproachable. There seemed to me a certain limit to beauty, and if you go beyond it, it’s simply not beauty anymore, but becomes humdrum or “fucking weird” and while beauty is subjective, even if you openly deny the traditional ideas of beauty in your particular culture, you still know what they are.

Thankfully, even something seemingly as set and unchanging as the ideas of beauty get a facelift, as over the years we’ve seen ethnic faces in the crowd become the norm of any fashion show, and plus-size models take the runway and the covers of magazines. The acknowledgment of the beauty of the transgendered in huge “traditional” places such as Barneys New York.