RIP Eric Medalle

The Pokemon Company International Creative Design Director Eric Medalle died on Sunday during a windstorm in Seattle while taking his youngest daughter for a drive. Their car was crushed by a tree. His daughter, who’s 2, has sustained only minor injuries, thank god. He also has another daughter, aged 6.

Medalle was credited with several games in the Pokemon series according to Bulbapedia:

– Pokemon Omega Ruby and Alpha Sapphire: English & European Graphic Design
– Pokemon X and Y: English & European Graphic Design
– Pokemon Black and White Versions 2: English Version Artwork
– Pokemon Conquest: Graphic Design
– Pokemon Black and White Versions: English Version Artwork
– Pokemon Ranger: Guardian Signs: English-Version Graphic Design
– Pokemon HeartGold and SoulSilver Versions: English-Version Artwork
– Pokemon Ranger: Shadows of Almia: English Version Artwork

A friend of his wife’s (they work at the same school) has created a YouCaring page to raise funds for the family.

RIP Eric Medalle.

Wix Breakfast: Brand Personality!

Actually called: Wix Breakfast: Life Attracts Life- Give Your Brand a Personality Boost!  IMG_20150114_081015

School’s getting closer, so I decided to retrain myself for it by going to bed ridiculously late and waking up ridiculously early for a lecture! Yay! I found it on Eventbrite while browsing and took a chance.

And I’m really glad I did. It was a really interesting seminar, a little on the short side, full of little tips I would have never thought of, like how important emotional touchstones, big and small (“anything from a big brand experience to a tweet”), are to a customer base. There are tons of examples of these connections with consumers that I can think of. Some smaller gestures include Xbox’s (T, F) and T-Mobile’s (T, F) avid usage of their twitter handles and Facebook support apps to annual events like Krispy Kreme’s Day of the Dozens, Talk Like a Pirate, and National Doughnut Days. Everyone remembers larger political gestures like Oreo’s support for gay pride, to well-established, company-wide policies like Starbucks’ C.A.F.E Practices (they work with Conservation International to keep the farming sustainable) and TOMS Shoes policy of donating a pair of shoes for every pair purchased. All of them work to improve the perception of the brand and endear its consumers to it, while actually decreasing a little of the bad in the world at the same time. And of course, little gestures like that are key for small business owners to create their own communities; Milk Sugar Love’s content on their Facebook page regularly attempts to engage users with questions and relatable expressions.

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Smelly messages!

Of All the Scents to Send International, the Macaron

…but communal oPhones will be available to the public at the American Museum of Natural History for three consecutive weekends starting July 12. Other “hotspots,” as Edwards is calling them, will be located in Paris and Cambridge, Massachusetts, so that anyone who has used oSnap (free on iTunes) will be able to upload photos and smell them.

Of All the Scents to Send International, the Macaron

Oh my god I’m so excited. The first scents they transmitted from Paris to New York via iPhone was a glass of champagne and a Pierre Hermé passion fruit macaron. That sounds heavenly! Do want.

And if you want need a contraption for yourself at home, consider contributing to the oPhone Indiegogo!

Personally, I think I’m just going to visit the museum and hope people don’t break it before I get there. And meanwhile, I’m going to go seek out a lesser macaron. And perhaps a glass of champagne.