milk

Breyers Announces Switch to Hormone-Free Milk and Cream

Posted on by elemonated

http://www.thedailymeal.com/news/eat/breyers-announces-switch-hormone-free-milk-and-cream-other-unilever-ice-cream-brands-follow/20415

I’m feeling pretty good about this change. Breyers was my number one back when I was younger, and I was so disappointed when a lot of their ice cream became “frozen dairy dessert” after Unilever changed the recipes in 2006. The news doesn’t say anything about changing some of the frozen dairy dessert back to ice cream, but it’s good that the company is paying attention to consumers and aiding them on the quest to a less problematic diet, I guess. And who knows? Maybe one day Breyers will change everything back and my inner fat kid will rejoice in the nostalgia of it all. I still eat that natural vanilla when my throat is sore though (before you think this is odd, I know it’s counter-intuitive and likely completely counterproductive, but the main character in The Dark Side of Nowhere by Neal Shusterman does it and I’ve always been heavily affected by books.)

Until then though, I think I’ll stick with some local product, like ice cream from the Denville Dairy and Milk Sugar Love. And if I need a quick pint, there’s always the ever faithful Haagen Dazs, which has a more complicated ownership: while the brand is owned by General Mills, they acquired it when they acquired Pillsbury who bought Haagen Dazs in 1983, and it’s licensed to Dreyer’s/Nestle, so technically they make the product. Crazy corporate stuff!

Wix Breakfast: Brand Personality!

Posted on by elemonated

Actually called: Wix Breakfast: Life Attracts Life- Give Your Brand a Personality Boost!  IMG_20150114_081015

School’s getting closer, so I decided to retrain myself for it by going to bed ridiculously late and waking up ridiculously early for a lecture! Yay! I found it on Eventbrite while browsing and took a chance.

And I’m really glad I did. It was a really interesting seminar, a little on the short side, full of little tips I would have never thought of, like how important emotional touchstones, big and small (“anything from a big brand experience to a tweet”), are to a customer base. There are tons of examples of these connections with consumers that I can think of. Some smaller gestures include Xbox’s (T, F) and T-Mobile’s (T, F) avid usage of their twitter handles and Facebook support apps to annual events like Krispy Kreme’s Day of the Dozens, Talk Like a Pirate, and National Doughnut Days. Everyone remembers larger political gestures like Oreo’s support for gay pride, to well-established, company-wide policies like Starbucks’ C.A.F.E Practices (they work with Conservation International to keep the farming sustainable) and TOMS Shoes policy of donating a pair of shoes for every pair purchased. All of them work to improve the perception of the brand and endear its consumers to it, while actually decreasing a little of the bad in the world at the same time. And of course, little gestures like that are key for small business owners to create their own communities; Milk Sugar Love’s content on their Facebook page regularly attempts to engage users with questions and relatable expressions.

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Mast Brothers Chocolate Tour

Posted on by elemonated

This is painted on the left wall.

I took a tour of the Mast Brothers’ factory on Friday. It was brilliant. I’ve taken “chocolate themed” tours before, and visited the Ghiradelli Square in San Francisco when I was a teenager, and neither of those visits made me feel as excited about chocolate as the ~45 minute walk around the factory watching things being made did. I feel more educated now, and not in the way Starbucks or Teavana wanted its employees to feel and to make the customers feel when I worked for them (apologies to the, honestly, really great people who complimented me on how genuine I was), but more like when we visited the Kitchen at Grove Station and talked to the guy serving Modcup coffee near the door about how cold it was to be right next to the door during a late autumn grand opening. I still need to try honey processed coffee.

Sorry for the potato.

I tried to take some pictures, but my new phone’s camera is kind of a potato (thought apparently an improvement on the old camera), and my hands are not the most stable. I should ask for a new camera for Christmas.

I like the wooden flag. The bags with the color on them are sugar and the bags with no visible markings are cocoa beans. I convinced my boyfriend not to go lay in them, somehow.

We weren’t allowed to take pictures after passing the counter, which is understandable, as the ideas behind any number of their machines is fairly simple and easy to steal with a few good pictures, and they have a policy of a human touch being most important, which means many of their machines aren’t perfect automatons. If they did, I’m sure someone with fantastic business sense and fewer ethics could probably drive them out with a few tweaks to make the machines perfect. Although the idea of keeping the machines imperfect and stressing out the employees is a little odd, they did make a comment about how the latest they’ve worked until was maybe midnight, made it sound outrageous, and confirmed that their job was way, way better than retail in that regard at least. Anyway, the machines obviously don’t hold them back. Read More