I’m just going to come out and say it.
I am a huge sucker for marketing that implies that the buyer is knowledgeable and well-read or appreciates some sort of pseudo-sophisticated humor. Like it makes me actually feel dumb after the fact for falling for it over and over. Whenever I catch myself wanting something because I think it’ll make me look smart I wonder if the thrill of having knowledge others counts as a guilty pleasure. Is it if you feel like a dick doing it? Is it if you don’t feel like a dick doing it?? Is that simply nerdy, or does it cross into being elitist? Am I even snobbier than I thought I was? Will I start interjecting “um, actually” more or less after this revelation??
In my defense though I think it really just boils down to wanting to be in on all the jokes. Nerdy jokes are hands down the best.
Subtitle: Maybe if I write this out I’ll take my own advice or something I dunno.
Take your frustrations out on this very heavy cube in Astor Place. Alcohol not included but semi-recommended.
What is: hustling.
Hustling is when you bust that backside and get things done in a fast-paced, excellent way, keeping up energy and pace while doing so. If you rode the New York City subway anytime during the warmer months this year, Vitamin Water had a whole campaign about their difference elixirs supporting your hustle. Casper mattresses support your hustle. In fact, I think the only services not promoting a hard working culture were like, the antisocial Seamless/GrubHub ads and the StreetEasy ads targeting gentrifiers but I digress.
New York City freaking hustles, mmkay. Read More
Hey Calvin Klein, the fragrance industry already has a term for “gender-free” fragrance: unisex. I think that you know that, seeing as CK One is unisex.
Unless you just mean your marketing campaign. To which, sure, jump on that wagon before it leaves. The popularity of Orange is the New Black, the media-positive view of Caitlyn Jenner’s transition, and H&M and all of the little companies that have made it safe for the big and the old to do this makes this a decent time to get on. And it really hits that “no labels” thing that millennials like.