I’m just going to come out and say it.
I am a huge sucker for marketing that implies that the buyer is knowledgeable and well-read or appreciates some sort of pseudo-sophisticated humor. Like it makes me actually feel dumb after the fact for falling for it over and over. Whenever I catch myself wanting something because I think it’ll make me look smart I wonder if the thrill of having knowledge others counts as a guilty pleasure. Is it if you feel like a dick doing it? Is it if you don’t feel like a dick doing it?? Is that simply nerdy, or does it cross into being elitist? Am I even snobbier than I thought I was? Will I start interjecting “um, actually” more or less after this revelation??
In my defense though I think it really just boils down to wanting to be in on all the jokes. Nerdy jokes are hands down the best.