First, check out this Kickstarter a friend of mine started: https://www.kickstarter.com/projects/860869947/shades-of-hate-trumped-up-posters
If you want this beauty on your wall in all its silk screened glory to remind you what a shitstorm 2016 has been, you need to back this now.
Picture from VF article
I admit that I’m a sucker for stories in marketing. I love storytelling and I love creative angles and interesting packaging and pretty, pretty words. I’m optimistic and gullible like that.
When it comes to fragrances, there’s a lot of that. If you’re not already a household name, it’s not like the computer has smell-o-vision, and all you have is that story and the best graphics you can invest in and reviewers writing that they’re being taken to the moon by a whiff. It’s probably why this is my current expensive hobby over something more useful like tech or politics.
The return of my mother and my brother from their time in Hong Kong, my productive breakfast at Lole Atelier, and a 5 minute conversation with a really nice dog owner with a 4-month-old black shiba puppy has been rejuvenating in a way I never really seem to expect, which is good, since it wouldn’t be so effective if I expected it to happen.
Highlights from:
Matt Archambault: Social media and branding
Went to the Saatchi & Saatchi ‘7×7’ Seminar at BB King after my volunteering shift! It was fantastic, although I wish everyone had more time to speak. That was the point though; seven people, with seven minutes each.
I also caught the end of the previous seminar, which was about social awareness through advertising with the creators in charge of the Truth campaign and Evolve’s gun safety campaign:
Don’t Be a Dumbass:
As well as Budweiser’s love affair with puppies continuing to make people ‘aw’ and cry and this time, warn people against drinking and driving.
We narrowly missed an off-topic and harrowing discussion about gun rights (and how no one should have guns, my god, why are you even encouraging this) and it seemed that everyone working on these particular projects were passionate and truly put thought into targeting my generation. Especially though, they were aware of slacktivism and made sure to supplement the awareness with activities; creating cab and towing programs to keep drunken people off the road, getting gun owners to sign a code of gun safety and trying to bridge the gap between gun owners and non-gun owners by engaging through social media, and acknowledging that as a culture we’ve come a long way for smoking, and that all there’s left is to burn it out.
I’m going to be super exhausted this week because it’s Advertising Week all over Manhattan and I’m volunteering!
Advertising Week is in its 11th year, and it’s the largest collection of communications and marketing leaders in the industry. Lots of lectures with lots of topics, lots of food, and lots of music. Speakers like Dan Ackerman, Ariana Huffington, Jamie Oliver, Laura Adams, Jessica Alba, Mario Batali are going to be discussing awesome things in tech, comm, and marketing, and A-Trak, T.I., The Script, Outkast, and Wiz Khalifa are all performing.
Unfortunately, I have to miss much of the night shows because I have school at night, but it doesn’t bother me that much because I’m honestly going to learn (thought it would have been really cool to be at the kick-off gala.)
Get your tickets here, and I hope to see you at an awesome lecture!
Pomelo girl thoughts 