Went to the Saatchi & Saatchi ‘7×7’ Seminar at BB King after my volunteering shift! It was fantastic, although I wish everyone had more time to speak. That was the point though; seven people, with seven minutes each.
I also caught the end of the previous seminar, which was about social awareness through advertising with the creators in charge of the Truth campaign and Evolve’s gun safety campaign:
Don’t Be a Dumbass:
As well as Budweiser’s love affair with puppies continuing to make people ‘aw’ and cry and this time, warn people against drinking and driving.
We narrowly missed an off-topic and harrowing discussion about gun rights (and how no one should have guns, my god, why are you even encouraging this) and it seemed that everyone working on these particular projects were passionate and truly put thought into targeting my generation. Especially though, they were aware of slacktivism and made sure to supplement the awareness with activities; creating cab and towing programs to keep drunken people off the road, getting gun owners to sign a code of gun safety and trying to bridge the gap between gun owners and non-gun owners by engaging through social media, and acknowledging that as a culture we’ve come a long way for smoking, and that all there’s left is to burn it out.