First of all, this is the most creative approach to a video lookbook I’ve ever seen anyone do, though I admittedly don’t look at a lot of people’s lookbooks so that might not mean much. Still, Michelle’s been one of my top YouTube loves since I was 11 so I’m fine supporting.
I’m currently sitting in a Starbucks enjoying my small coffee-priced WiFi and electric connection and feeling happy I put on Westbrook instead of the TF Plum Japonais that is slightly inappropriate for the warm autumn day. Read More
Actually called: Wix Breakfast: Life Attracts Life- Give Your Brand a Personality Boost!
School’s getting closer, so I decided to retrain myself for it by going to bed ridiculously late and waking up ridiculously early for a lecture! Yay! I found it on Eventbrite while browsing and took a chance.
And I’m really glad I did. It was a really interesting seminar, a little on the short side, full of little tips I would have never thought of, like how important emotional touchstones, big and small (“anything from a big brand experience to a tweet”), are to a customer base. There are tons of examples of these connections with consumers that I can think of. Some smaller gestures include Xbox’s (T, F) and T-Mobile’s (T, F) avid usage of their twitter handles and Facebook support apps to annual events like Krispy Kreme’s Day of the Dozens, Talk Like a Pirate, and National Doughnut Days. Everyone remembers larger political gestures like Oreo’s support for gay pride, to well-established, company-wide policies like Starbucks’ C.A.F.E Practices (they work with Conservation International to keep the farming sustainable) and TOMS Shoes policy of donating a pair of shoes for every pair purchased. All of them work to improve the perception of the brand and endear its consumers to it, while actually decreasing a little of the bad in the world at the same time. And of course, little gestures like that are key for small business owners to create their own communities; Milk Sugar Love’s content on their Facebook page regularly attempts to engage users with questions and relatable expressions.
Oddly enough, I’ve been thinking about this issue more and more. Probably since the End It Movement started their clear truck campaign. Human trafficking and the nonconsensual way we treat some human beings like objects is horrific and shameful, and those who benefit from such…