H&M features hijab-wearing model in new campaign

http://www.nytimes.com/2015/09/30/fashion/trends/hm-features-hijab-wearing-model-mariah-idrissi-in-new-campaign.html?_r=0

This new campaign of H&M’s is pretty insane if we’re looking at where the fashion industry, where the people featured in these series are either considered “fringe” or not considered at all. Beyond Mariah Idrissi’s hijab, the video features a young man wearing a simple pencil skirt, full-blown cross-dressers, Japanese lolita dress, traditional Japanese dress, Sikh turbans, mouth guards, a sheikh, and an amputee boxer.

Personally, having attended one of the most diverse universities in the world, where I’ve fostered friendships all across the board, and where the Muslim Girl blog got its beginnings, I actually think there are other characters way more interesting to me. I’d like the US to stop being so surprised that people who look and dress differently exist within their worlds, and I honestly thought we were getting somewhere with Muslim and Sikh dress, but I guess that’s just within the bubble of my university life and my friend group. Figures.

One thing that surprised me a little is that Elnaz Barari maintains that H&M does not take political or religious stands; unfortunately for Ms. Barari, the H&M’s board, and Ms. Idrissi, this, and everything else they’ve been doing to create a sustainable business model, is a political stand. Showcasing fringe and saying that everyone is welcome is taking a stand. At least according to conservatives it would be. And so here we are, where “It might be because hijab fashion has boomed in the last few years and to finally see a hijabi in mainstream fashion is a big achievement.”

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Field notes in New York and puppy positivity

The return of my mother and my brother from their time in Hong Kong, my productive breakfast at Lole Atelier, and a 5 minute conversation with a really nice dog owner with a 4-month-old black shiba puppy has been rejuvenating in a way I never really seem to expect, which is good, since it wouldn’t be so effective if I expected it to happen.

Highlights from:

Speaking about social media and branding

Matt Archambault: Social media and branding

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Buly 1803

http://www.nytimes.com/2015/07/10/fashion/perfume-buly-1803-paris.html

Buly 1803 opened as a cosmetic and fragrance store on Rue Saint-Honoré in Paris. Founded by Jean-Vincent Bully, who had a reputation for welcoming scientific breakthroughs into his cosmetic developing methods, in contrast to many of the old-school perfumers who treated perfumery as artistry and preserved and kept secret old traditions in favor of the new. He invented new methods and new formulas for his products, and was well-regarded as a distiller, perfumer, and cosmetician.

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Update on JumpStart laying off TNT

On Reddit this morning, I saw this:

neostatementSo I went on the Facebook page and confirmed this:

neostatement 2

Sierra Hunt, I think, is just an avid Neopets user, but apparently she contacted them through the JumpStart page, and this was the response she got. I can’t find the post on the JumpStart page, so I’m assuming it was deleted or she sent a direct message. Fingers crossed for a speedy statement.

The good news: Neopets is not gone forever.
The bad news: Neopets is probably gone forever anyway.

Nick Diamond making jingles and social awareness through advertising

Went to the Saatchi & Saatchi ‘7×7’ Seminar at BB King after my volunteering shift! It was fantastic, although I wish everyone had more time to speak. That was the point though; seven people, with seven minutes each.

I also caught the end of the previous seminar, which was about social awareness through advertising with the creators in charge of the Truth campaign and Evolve’s gun safety campaign:

Don’t Be a Dumbass:

As well as Budweiser’s love affair with puppies continuing to make people ‘aw’ and cry and this time, warn people against drinking and driving.

We narrowly missed an off-topic and harrowing discussion about gun rights (and how no one should have guns, my god, why are you even encouraging this) and it seemed that everyone working on these particular projects were passionate and truly put thought into targeting my generation. Especially though, they were aware of slacktivism and made sure to supplement the awareness with activities; creating cab and towing programs to keep drunken people off the road, getting gun owners to sign a code of gun safety and trying to bridge the gap between gun owners and non-gun owners by engaging through social media, and acknowledging that as a culture we’ve come a long way for smoking, and that all there’s left is to burn it out.

Gay Gaming Characters

The PBS Youtube shows are just so good! I don’t even play that many video games and this channel is incredibly intriguing.

This isn’t an issue I’ve ever even thought about, and now I’m  a little upset because it’s  obviously such an overlooked problem. I’ve only vaguely read about the social issues within the gaming world as it is, and part of that is that I’m not a gamer. It’s interesting, but it follows the pattern: nerds are really insular. Even now, when nerding is a big trend, there are people that try to keep themselves encapsulated: the backlash against “fake cosplayers” and “gamer girls”, brony culture, “filthy casuals”, haha. I can see the big patches of people who put up the red tape, whether or not they realize it or not. I mean, the whole stereotype of the gamer in their mom’s basement eating junk food and lacking a job is based on the notion that gamers don’t like social change/”growing up.”

The lack of acceptance top-down? Makes sense business-wise. It’s risky. The community is loud when it wants to be.