Nick Diamond making jingles and social awareness through advertising

Went to the Saatchi & Saatchi ‘7×7’ Seminar at BB King after my volunteering shift! It was fantastic, although I wish everyone had more time to speak. That was the point though; seven people, with seven minutes each.

I also caught the end of the previous seminar, which was about social awareness through advertising with the creators in charge of the Truth campaign and Evolve’s gun safety campaign:

Don’t Be a Dumbass:

As well as Budweiser’s love affair with puppies continuing to make people ‘aw’ and cry and this time, warn people against drinking and driving.

We narrowly missed an off-topic and harrowing discussion about gun rights (and how no one should have guns, my god, why are you even encouraging this) and it seemed that everyone working on these particular projects were passionate and truly put thought into targeting my generation. Especially though, they were aware of slacktivism and made sure to supplement the awareness with activities; creating cab and towing programs to keep drunken people off the road, getting gun owners to sign a code of gun safety and trying to bridge the gap between gun owners and non-gun owners by engaging through social media, and acknowledging that as a culture we’ve come a long way for smoking, and that all there’s left is to burn it out.

At CIA Starbucks, even the baristas are covert

http://www.washingtonpost.com/politics/at-cia-starbucks-even-the-baristas-are-covert/2014/09/27/5a04cd28-43f5-11e4-9a15-137aa0153527_story.html

The hilarity when secrecy and customer service collide. I kind of want to work for the CIA Starbucks, not gonna lie.

If it weren’t in the middle of no where, being able to drink coffee with analyists and international go-betweens, intelligence experts, and cartographers practicing new languages and getting interviewed sounds just about ideal.

“The baristas go through rigorous interviews and background checks and need to be escorted by agency “minders” to leave their work area. There are no frequent-customer award cards, because officials fear the data stored on the cards could be mined by marketers and fall into the wrong hands, outing secret agents.”

Perhaps I’m just a sucker for a secret.

Happy Advertising Week!

I’m going to be super exhausted this week because it’s Advertising Week all over Manhattan and I’m volunteering!

Advertising Week is in its 11th year, and it’s the largest collection of communications and marketing leaders in the industry. Lots of lectures with lots of topics, lots of food, and lots of music. Speakers like Dan Ackerman, Ariana Huffington, Jamie Oliver, Laura Adams, Jessica Alba, Mario Batali are going to be discussing awesome things in tech, comm, and marketing, and A-Trak, T.I., The Script, Outkast, and Wiz Khalifa are all performing.

Unfortunately, I have to miss much of the night shows because I have school at night, but it doesn’t bother me that much because I’m honestly going to learn (thought it would have been really cool to be at the kick-off gala.)

Get your tickets here, and I hope to see you at an awesome lecture!

Creativity and Rationalizing Ethical Discrepancies

File:Enron Logo.svg

http://www.scientificamerican.com/article/unveiling-the-real-evil-genius/

Aha! See, this makes so much more sense to me than the more accepted trope of the analytical, scheming genius, if only because it only covers one personality. But the ability to rationalize what you’re doing, even if it’s wrong? That’s rampant in basically everyone.

Take procrastination for example. How many times have you thought or heard someone say “Oh, I procrastinate because I work better under pressure” or something similar? With that phrase, you’ve taken something that negatively impacts your productivity and told yourself that it’s a positive thing regardless of whether or not it’s true. That’s what being able to rationalize entails. People convince themselves with stories everyday that the guy in front of them meant specifically to cut them off, that the person at the register really does enjoy talking to you about your cats, that your significant other being quiet means they’re upset and haven’t voiced it yet. People good at these stories simply don’t recognize their evil as evil, because it’s so banal (Banality of Evil, people.)

It’s very easy to think that dishonesty is only a function of the individual, but the reality is that the environment plays a big role. You cheat when the rules are flexible or not very clear and when you have a conflict of interest or a reason to have a biased perception of reality.

We see this in many psychological studies, including the infamous Stanford Prison Experiment where flexibility or a specific point of view changes a person’s take on ethical and moral behavior. And the people studied don’t come in with a plan of action to cause harm to others; they’re just adept and creative enough to convince themselves that harm isn’t what they’re doing.

We have standards

We have standards

I’m always looking for new things to help my day along, especially because most methods seem to stop helping me after they lose their novelty. This is kind of cute, though it seems to still require a lot of will power. It’s more an organizational tool than a motivational one for sure. I’m going to try it next week; my standards are above. Give it a whirl 😀

Great advice I needed

Great advice I needed

Really quick post, just wanted to share what I’m totally going to do from now on.

“You could call it my own version of “The Price is Right”. If I see something I want to impulse purchase, I think of a price I would be happy to pay for it. If I check the actual price and it’s lower, I buy it. If the price is higher, I walk away.”

I AM GOING TO SAVE SO MUCH MONEY.

 

Do me a favor

Do me a favor

That’s so interesting! Definitely a tactic I’ll try to use from now on. It sounds counter-intuitive but it makes sense when you break it down. A person is more likely to do a favor for someone they like after all; this is just application in reverse. Ben Franklin, once again, proven awesome.

However, I’m wondering if it has the same effect if there’s a power disparity. I like my boss, but if I didn’t and she asked me to do her a favor, I would do it anyway, and probably come out of it feeling the same way towards her. I used to do quite a few favors for people in fast food/restaurant/take-out situations because much of the time, the situation seemed to really call for me to say “yes”, and not all of them increased my affinity towards them. In fact, if they caught me in a poor mood, it would likely degrade my relationship with the asker if we started off neutral, or if I felt I was being handed an unjust responsibility.

Anyway, Ben Franklin Effect!