The first time I had thought about security and privacy beyond skimming the paranoid rustlings of people on internet forums was when a team and I won an AT&T case competition with the issue of using Big Data pitching an idea similar to something that the company actually rolled out within months of the end of the competition. Link to the Prezi we presented, names removed.

We were pretty proud of ourselves, generally ignoring our fellow peers when they made the case that the bulk of our idea was nothing less than an illusory tactic. The ones that tried to come up with cloud solutions and more technical advancements were especially miffed that what won that competition was essentially a huge marketing campaign, though as a marketing major, all I can really say about that is “well, they bought it.” Read More