We were pretty proud of ourselves, generally ignoring our fellow peers when they made the case that the bulk of our idea was nothing less than an illusory tactic. The ones that tried to come up with cloud solutions and more technical advancements were especially miffed that what won that competition was essentially a huge marketing campaign, though as a marketing major, all I can really say about that is “well, they bought it.” Read More
I had discussed the possible closing of Pearl River Mart before under the guise of a fragrance review but at the time it seemed to have been a problem readily remedied by a venue hop, of which the company has had experience with, or just something else that would optimistically dismiss the possibility of the brick and mortar store just closing.
However, this move would prove not to be as easy or as viable as their previous jump, and it seems that there were no viable options for my optimistic heart to hold onto. News has come out that the huge, historic, ethnic icon is going to leave the scene permanently, though I’m not sure when. This was announced in December of 2015, and while I don’t think the store has closed down yet, I count the news as another one of 2015’s losses. A loss that implies a rapid dissipation, as the things that make up the NYC landscape will continue to disappear.
…and it was pretty chill, besides the presence of the National Guard keeping everyone on edge. I felt bad for those boys to be honest; they don’t really get to pick their assignments and many of them did seem to emphasize with the protesters, considering their ages and races. They wouldn’t talk to us however; Julian’s camera made sure of that.
I wonder what this will do to the brands’ quality. I know on the consumer side that there have been complaints about the delayed shipping of L’Artisan’s Tea for Two recently, likely due to the shifting organizational and department changes actions like this cause. On the other hand, Paco Rabanne and the Gaultier fragrances have been rather popular, and I don’t think Prada, Valentino, or Comme des Garçons have suffered.
From the Puig website (that keeps thinking I’m on a tablet when I’m not):
“Puig is committed to continue expanding its presence in the prestige perfumery category. This acquisition firmly positions Puig in the growing exclusive, high-end fragrance category.”
This explains the strategic moves behind the acquisition, but it doesn’t say what Puig is planning on doing with the two brands. I haven’t gotten to try Penhaligon’s yet, but I love L’Artisan and I hope the quality will stay consistent throughout this whole process.