Highlights of Yesterday’s Debate

If you didn’t watch last night’s debate, you can still watch it on YouTube here. You did miss out on the experience though because Twitter and Snap(Chat) were alight, intense, and hilarious, but it’s okay everyone gets to misstep once in a while.

Some serious notes: I thought the moderator was supposed to fact check during the night; a thing that didn’t really seem to be happening, which was disappointing and irritating. The moderator also did nothing to curb the interruptions, of which there were tons. Some of the answers were actually great from both sides, but while Hillary just fell flat on a platitude or two, I had no idea what Trump was trying to say sometimes. Read More

Field notes in New York and puppy positivity

The return of my mother and my brother from their time in Hong Kong, my productive breakfast at Lole Atelier, and a 5 minute conversation with a really nice dog owner with a 4-month-old black shiba puppy has been rejuvenating in a way I never really seem to expect, which is good, since it wouldn’t be so effective if I expected it to happen.

Highlights from:

Speaking about social media and branding

Matt Archambault: Social media and branding

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Wix Breakfast: Brand Personality!

Actually called: Wix Breakfast: Life Attracts Life- Give Your Brand a Personality Boost!  IMG_20150114_081015

School’s getting closer, so I decided to retrain myself for it by going to bed ridiculously late and waking up ridiculously early for a lecture! Yay! I found it on Eventbrite while browsing and took a chance.

And I’m really glad I did. It was a really interesting seminar, a little on the short side, full of little tips I would have never thought of, like how important emotional touchstones, big and small (“anything from a big brand experience to a tweet”), are to a customer base. There are tons of examples of these connections with consumers that I can think of. Some smaller gestures include Xbox’s (T, F) and T-Mobile’s (T, F) avid usage of their twitter handles and Facebook support apps to annual events like Krispy Kreme’s Day of the Dozens, Talk Like a Pirate, and National Doughnut Days. Everyone remembers larger political gestures like Oreo’s support for gay pride, to well-established, company-wide policies like Starbucks’ C.A.F.E Practices (they work with Conservation International to keep the farming sustainable) and TOMS Shoes policy of donating a pair of shoes for every pair purchased. All of them work to improve the perception of the brand and endear its consumers to it, while actually decreasing a little of the bad in the world at the same time. And of course, little gestures like that are key for small business owners to create their own communities; Milk Sugar Love’s content on their Facebook page regularly attempts to engage users with questions and relatable expressions.

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100 Happy Days

100 Happy Days

Oh god.

Even as I fill in the little blanks and sign up for this, I keep thinking I should put it off for another day or I’m going to be grasping for the things that make me happy or I’m going to miss a day or I’m going to find a day where I’m just not going to have the motivation to post.

I guess that’s the point though, isn’t it?

>.<“

P.S. Oh right, I keep forgetting I have a Twitter. Don’t tweet me yet or anything though. I need to relearn how to use it first, haha.