I take a lot of selfies. I don’t usually post them because my phone’s camera quality is around potato, but when I’m bored or when I’m messaging Mr. Chokkattu, my friends, or my parents, I will take at least one picture of my self to relieve my boredom, or show people where I am just in case I get kidnapped. However, I do really like when Mr. Chokkattu takes my picture and have used his pictures for professional profiles before; namely my freelance profile. Read More
I’m feeling pretty good about this change. Breyers was my number one back when I was younger, and I was so disappointed when a lot of their ice cream became “frozen dairy dessert” after Unilever changed the recipes in 2006. The news doesn’t say anything about changing some of the frozen dairy dessert back to ice cream, but it’s good that the company is paying attention to consumers and aiding them on the quest to a less problematic diet, I guess. And who knows? Maybe one day Breyers will change everything back and my inner fat kid will rejoice in the nostalgia of it all. I still eat that natural vanilla when my throat is sore though (before you think this is odd, I know it’s counter-intuitive and likely completely counterproductive, but the main character in The Dark Side of Nowhere by Neal Shusterman does it and I’ve always been heavily affected by books.)
Until then though, I think I’ll stick with some local product, like ice cream from the Denville Dairy and Milk Sugar Love. And if I need a quick pint, there’s always the ever faithful Haagen Dazs, which has a more complicated ownership: while the brand is owned by General Mills, they acquired it when they acquired Pillsbury who bought Haagen Dazs in 1983, and it’s licensed to Dreyer’s/Nestle, so technically they make the product. Crazy corporate stuff!
Actually called: Wix Breakfast: Life Attracts Life- Give Your Brand a Personality Boost!
School’s getting closer, so I decided to retrain myself for it by going to bed ridiculously late and waking up ridiculously early for a lecture! Yay! I found it on Eventbrite while browsing and took a chance.
And I’m really glad I did. It was a really interesting seminar, a little on the short side, full of little tips I would have never thought of, like how important emotional touchstones, big and small (“anything from a big brand experience to a tweet”), are to a customer base. There are tons of examples of these connections with consumers that I can think of. Some smaller gestures include Xbox’s (T, F) and T-Mobile’s (T, F) avid usage of their twitter handles and Facebook support apps to annual events like Krispy Kreme’s Day of the Dozens, Talk Like a Pirate, and National Doughnut Days. Everyone remembers larger political gestures like Oreo’s support for gay pride, to well-established, company-wide policies like Starbucks’ C.A.F.E Practices (they work with Conservation International to keep the farming sustainable) and TOMS Shoes policy of donating a pair of shoes for every pair purchased. All of them work to improve the perception of the brand and endear its consumers to it, while actually decreasing a little of the bad in the world at the same time. And of course, little gestures like that are key for small business owners to create their own communities; Milk Sugar Love’s content on their Facebook page regularly attempts to engage users with questions and relatable expressions.
I learned today from an executive from Marriott that Marriott owns Bvlgari. I didn’t know that before today, and I’m still kind of getting used to the information. I don’t know why it’s so weird to me. But it kind of makes me want to stay in a Marriott hotel more, because their tea fragrances are some of my favorites, so I guess +1 to Marriott. (Also, their international digital marketing strategies are amazing. I knew China was a mobile-focused country, but I didn’t know about the constant-scroll preference. I also had no idea Germany doesn’t like scrolling. I really want to work with Marriott now, and I’ve never really given the company a serious thought.)
Also, Westin’s White Tea scent is really nice. When I get a place, I’m thinking I’ll buy the diffuser. It’s just very gentle and IMO, encourages focus. The last time I went to a Westin was for a focus group/consumer good study dealing with pillows and sheets, and I didn’t fall asleep.
This is what I love watching. A mini-documentary covering old soda jerks focused on The Ice Cream Bar and Soda Fountain in San Francisco, followed by a recipe for the Chocolate Lunar Blend. Give me a taste of information to savor and research, and I…