Fjallkonan: Iceland

Check out this wonderful video Mr. Chokkattu made of our time in Iceland!

Both Jonsi’s Helmgilas and Phoenix’s Love Like a Sunset were songs we played over and over driving through the country and I think Iceland’s beauty can really only be underlined by someone from there. We both miss Iceland dearly, and personally, for me this video is a tribute to happiness.

(If you see some Asian dork in blue, it is 100% NOT ME. NOT ME AT ALL.)

Cocoapuffs

I said I wouldn’t make a directly Iceland related post, so this post is not about Iceland (though I am absolutely going to use a ton of the same tags.) Instead I wanted to make a little tribute to my level-headed and adorable travel mate, Mr. Chokkattu.

In the kayak, Seyðisfjörður

In the kayak, Seyðisfjörður

Not only was it his idea to go to Iceland despite my original hesitation and ignorance, he helped make the trip worthwhile by being his kind, patient, sweet, wonderful self.

However. That’s not quite all he did…

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Iceland Day 3

Obviously, I didn’t really go through with the updating every day thing because of the lack of strong WiFi and time, but I have finally finished editing day 3 pictures, so here you go! It was a little chillier on day 3 than the previous two days, and we saw a little less civilization and a few more sheep, which Mr. Chokkattu and I enjoyed. Day 3 consisted mostly of water and ice, but there were lots of rocks and mountains as well, and I’ll include a bonus gallery about mountain flowers too!

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Breyers Announces Switch to Hormone-Free Milk and Cream

http://www.thedailymeal.com/news/eat/breyers-announces-switch-hormone-free-milk-and-cream-other-unilever-ice-cream-brands-follow/20415

I’m feeling pretty good about this change. Breyers was my number one back when I was younger, and I was so disappointed when a lot of their ice cream became “frozen dairy dessert” after Unilever changed the recipes in 2006. The news doesn’t say anything about changing some of the frozen dairy dessert back to ice cream, but it’s good that the company is paying attention to consumers and aiding them on the quest to a less problematic diet, I guess. And who knows? Maybe one day Breyers will change everything back and my inner fat kid will rejoice in the nostalgia of it all. I still eat that natural vanilla when my throat is sore though (before you think this is odd, I know it’s counter-intuitive and likely completely counterproductive, but the main character in The Dark Side of Nowhere by Neal Shusterman does it and I’ve always been heavily affected by books.)

Until then though, I think I’ll stick with some local product, like ice cream from the Denville Dairy and Milk Sugar Love. And if I need a quick pint, there’s always the ever faithful Haagen Dazs, which has a more complicated ownership: while the brand is owned by General Mills, they acquired it when they acquired Pillsbury who bought Haagen Dazs in 1983, and it’s licensed to Dreyer’s/Nestle, so technically they make the product. Crazy corporate stuff!

Wix Breakfast: Brand Personality!

Actually called: Wix Breakfast: Life Attracts Life- Give Your Brand a Personality Boost!  IMG_20150114_081015

School’s getting closer, so I decided to retrain myself for it by going to bed ridiculously late and waking up ridiculously early for a lecture! Yay! I found it on Eventbrite while browsing and took a chance.

And I’m really glad I did. It was a really interesting seminar, a little on the short side, full of little tips I would have never thought of, like how important emotional touchstones, big and small (“anything from a big brand experience to a tweet”), are to a customer base. There are tons of examples of these connections with consumers that I can think of. Some smaller gestures include Xbox’s (T, F) and T-Mobile’s (T, F) avid usage of their twitter handles and Facebook support apps to annual events like Krispy Kreme’s Day of the Dozens, Talk Like a Pirate, and National Doughnut Days. Everyone remembers larger political gestures like Oreo’s support for gay pride, to well-established, company-wide policies like Starbucks’ C.A.F.E Practices (they work with Conservation International to keep the farming sustainable) and TOMS Shoes policy of donating a pair of shoes for every pair purchased. All of them work to improve the perception of the brand and endear its consumers to it, while actually decreasing a little of the bad in the world at the same time. And of course, little gestures like that are key for small business owners to create their own communities; Milk Sugar Love’s content on their Facebook page regularly attempts to engage users with questions and relatable expressions.

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